According to a survey by the American Gaming Association, approximately 73.5 million American adults, or 28% of the adult population, are expected to bet on the NFL this season. This represents a significant increase from last year and highlights the rapid growth of sports betting in the United States over the past five years. The survey also revealed that licensed sportsbooks have launched in 34 states, with more than $250 billion bet with American sportsbooks since 2018.

• Approximately 73.5 million American adults, or 28% of the adult population, are expected to bet on the NFL this season.
• This represents a 57.7% increase from last year's survey results.
• Licensed sportsbooks have launched in 34 states, including Massachusetts and Ohio.
• Over $250 billion has been bet with American sportsbooks since 2018.