During V Week, NFL players participate in the '#MyCauseMyCleats' campaign, showcasing custom cleats that represent various charitable causes. This initiative allows players to honor personal stories and raise awareness for important issues, particularly related to health and community support. Notable participants include Seahawks' Jaxon Smith-Njigba, who commemorates a late friend lost to cancer, and Colts' Adonai Mitchell, who advocates for diabetes awareness following his own diagnosis.

• Players use custom cleats to raise awareness for various causes during V Week.
• Jaxon Smith-Njigba and Adonai Mitchell highlight personal connections to their causes.