The article discusses how standalone NFL games, often referred to as 'island games', attract significantly more betting action compared to regular Sunday afternoon games. These games, which include Thursday Night Football, Sunday Night Football, and Monday Night Football, dominate the sports betting landscape due to their solitary viewing status, leading to increased handle and public interest. The article highlights the importance of primetime matchups in driving betting activity, with sportsbooks reporting that these games often determine their success for the weekend.
- Standalone NFL games see significantly higher betting action than regular Sunday games.
- Primetime games create a unique viewing experience that drives public interest and betting handle.
- The NFL's expansion into international games and special occasions like Black Friday and Christmas is increasing viewer engagement.