The article discusses how standalone NFL games, often referred to as 'island games', attract significantly more betting action compared to regular Sunday afternoon games. These primetime matchups create a unique viewing experience that draws in larger audiences and betting handles, making them crucial for sportsbooks. The article highlights the impact of high-profile games on betting trends and the overall popularity of NFL games in the sports betting landscape.
- Primetime NFL games see much higher betting action than regular Sunday afternoon games.
- The majority of the most-watched NFL games are in primetime, contributing to increased betting handles.
- Sportsbooks rely on the popularity of these games to maximize profits, often needing specific outcomes to win their betting days.