Brothers Travis and Jason Kelce have signed a lucrative podcast deal with Amazon's Wondery, reportedly worth over $100 million for three years. The deal grants exclusive ad-sales and distribution rights to Wondery, enhancing their podcast 'New Heights', which has gained significant popularity since its inception. The Kelce brothers expressed excitement about the partnership and the upcoming third season of their show, which has won multiple awards, including Podcast of the Year at the 2024 iHeartPodcast Awards.

• The Kelce brothers' podcast has become a cultural phenomenon.
• The partnership with Wondery is expected to elevate the podcast further.