The Army is in negotiations to recover $6 million from an $11 million marketing deal with the United Football League (UFL) and Dwayne 'The Rock' Johnson. The partnership, which aimed to enhance Army recruitment through prominent branding and social media promotion, failed to yield any new recruits, leading to a projected loss of 38 enlistments. The Army's dissatisfaction stems from Johnson's failure to meet the agreed-upon social media promotion requirements, delivering only two posts instead of the expected five.

• The Army is dissatisfied with the results of its marketing deal with the UFL.
• Dwayne Johnson's limited social media engagement contributed to the Army's recruitment failures.