Detroit Lions head coach Dan Campbell has cultivated a bold and aggressive playing style that emphasizes going for it on fourth downs, making it a core part of the team's identity. This approach has led the Lions to the highest fourth-down attempt rate in the NFL since Campbell's arrival, with significant success in converting those attempts. Players and coaches alike have embraced this mentality, which not only impacts their own performance but also puts immense pressure on opposing defenses. As the Lions prepare for a rematch against the San Francisco 49ers, Campbell's philosophy remains a defining characteristic of the team's strategy and preparation.

• Dan Campbell's aggressive fourth-down strategy has become a hallmark of the Lions' identity.
• The Lions have the highest fourth-down attempt rate in the NFL since Campbell took over.
• Players have adapted to this aggressive style, which has psychological effects on opposing defenses.