NBC Sports is set to launch its first alternate broadcast of an NFL game, featuring the Houston Texans versus the Kansas City Chiefs, streamed on Peacock. This innovative broadcast will incorporate elements from the Madden video game, including graphics, player ratings, and animations, blending them with live action. The commentary team will include Paul Burmeister, Kurt Benkert, and Chad Ochocinco, who will adjust player ratings in real-time based on game performance. This unique approach aims to engage a younger audience and highlight the parallels between the video game and actual gameplay.

• NBC's first NFL alternate broadcast will feature Madden game elements.
• Chad Ochocinco will adjust player ratings live during the game.
• The Texans have clinched the AFC South, while the Chiefs are vying for the top seed in the AFC.