Max Muhleman, a pivotal figure in the establishment of professional sports teams in Charlotte, including the Carolina Panthers and Charlotte Hornets, has passed away at the age of 88. Known for his innovative marketing strategies, including the introduction of the permanent seat license (PSL), Muhleman played a crucial role in securing NFL and NBA franchises for the city. His contributions to sports marketing and his ability to foster personal relationships were widely recognized by colleagues and friends.

• Max Muhleman was instrumental in bringing the Carolina Panthers and Charlotte Hornets to Charlotte.
• The concept of the permanent seat license (PSL) was developed by Muhleman to help fund the Panthers' expansion team.
• Muhleman's marketing strategies proved the Carolinas were a viable market for professional sports.