Alec Pierce is leading the NFL in yards per reception but is underutilized in the Indianapolis Colts' offense. Despite a strong performance in a recent game against the Jacksonville Jaguars, where he caught three passes for 134 yards and a touchdown, he remains fourth on the team in targets. The Colts' coaching staff and quarterback Joe Flacco recognize the need to get him more involved, especially as defenses are beginning to account for his deep threat capabilities. With his impressive stats, Pierce is proving his value, but the inconsistency in his targets raises questions about the Colts' offensive strategy.

• Alec Pierce has the highest yards per reception in the NFL but is not getting enough targets.
• Despite limited opportunities, Pierce has shown he can make big plays.
• The Colts need to adjust their offensive strategy to utilize Pierce more effectively.